<img src="https://secure.leadforensics.com/146720.png" style="display:none;"> Advanced Sales Leadership Programme

Advanced Sales Leadership Programme

In association with:
CMI Awards 2022 - INPD Shortlisted CMI Awards 2022 - INPD Shortlisted

Advanced Sales Leadership Programme

In any competitive environment, it is crucial that sales leaders are able to manage complex challenges and environments. This will ultimately determine an organisation’s ongoing success. To thrive and grow, sales leaders need to have the ability to think and act differently depending on the circumstances. In doing so, they need to be able to lead their teams through change.  

The Advanced Sales Leadership Programme is designed to be a transformative experience with a blend of sessions to help strengthen your approach to the challenges you face on a daily basis. 

Through a combination of strategic, high-performance and self-aware leadership sessions, it will give you the tools to enhance your performance and decision-making skills. This comprehensive programme will focus on both your organisational and personal impact as a sales leader. 

Course Summary


CMI Level 7 – Advanced Sales Leadership Programme awards the Level 7 Certificate in Strategic Management and Leadership


4 Day

Delivery Method and Price:

Virtual Classroom:


About the Programme

The Advanced Sales Leadership Programme is designed specifically for those responsible for leading growth and development of organisations, those working in client-facing roles, account management, contract management, strategic relationships and business development. Those who typically attend include directors and leaders across sales, marketing and other senior and related positions as well as those aspiring to these roles.  

It is ideal for those who are looking for ways to perform even better in their roles. It has been designed for delegates from across the public, private and not-for-profit sectors who are involved in leading teams and making complex, strategic decisions. 


This course is for you if you want to: 

  • Learn how to lead high-performing sales teams 
  • Understand the function of strategic sales and marketing planning 
  • Understand the alignment of corporate, sales and marketing strategies 
  • Learn more about sales forecasting and target setting 
  • Learn how to manage change in a sales environment 

On completion of this programme, you will: 

  • Be able to lead high-performing sales teams 
  • Understand the role of effective leadership in the management and implementation of strategies 
  • Understand the nature of strategy - the alignment of corporate, sales and marketing strategy 
  • Understand the function of strategic sales and marketing planning - customer and market centric 
  • Hold an understanding of the cultural conditions required for successful implementation of strategy and planning, enabling the development of organisational competitive advantage 
  • Understand the importance of proactively evaluating potential future changes in the trading environment and the impact on the development of sales strategy 
  • Be able to demonstrate the importance to the organisation of good quality plans and accurate sales forecasts

Session 1

Leadership and Strategic Decision Making in Sales

Key themes include:

  • What does good leadership look like?
  • Leadership Styles
  • Decision Making – Style and Consistency
  • Leading Teams Through Coaching

Session 2

Strategy, Planning and Implementing Sales and Marketing Strategy

Key themes include:

  • Sales Strategy
  • Sales and Marketing Strategies, Planning and Implementation
  • Value Propositions
  • Brand & Customer Insight

Session 3

Targets, Forecasting & Team Structure

Key themes include:

  • Sales Forecasting & Budgeting
  • The Factors that Affect Sales Trends
  • Team Structure and Sales Process
  • Managing Growth and Performance

Session 4

Culture & Change

Key themes include:

  • Leading Sales-Related Change
  • Managing the Impact of Change
  • Developing Resilience to Change
  • Communicating Change

Nick Jerome

Nick Jerome


After working in sales and marketing management in the publishing and consultancy sectors, Nick had an epiphany and discovered coaching.​

He has for several years been an executive coach, and facilitates leadership, management and coaching programmes.​

Nick has an MBA, and a Masters in Coaching from Warwick University. He can also facilitate and coach in French. He’s a Fellow of the Royal Society of Arts and a member of the Association for Coaching

Dominic France Lynch

Dominic France Lynch


Dominic is a career business development professional. He draws on 30 years’ experience working in high-value business-to-business development environments. During this time he has successfully won, negotiated and implemented several multi-million dollar deals. His roles have included new business development, key account management, sales leadership and sales operations director.  

In 2001, Dominic moved into commercial skills training. He has successfully sold, designed and delivered commercial skills training across a broad range of markets including IT, telecoms, manufacturing, aerospace and defence, healthcare and professional services.  

His value to clients lies in his practical sales experience, which allows him to translate best practice theory into practical solutions that work. His areas of expertise include sales process consultative sales, negotiation, bid management, strategic sales and key account management.  

Dominic’s strength as a facilitator lies in his ability to relate to an audience. Through personal experience, he understands the complexity of large deals and how challenging it can be to both win and negotiate a successful outcome. He has worked extensively in Europe, USA and Asia – delivering training, facilitating senior team events, coaching and speaking at seminars.

Book Now
Download Course PDF

Is this course right for you?

  • Learn how to lead high-performing sales teams
  • Understand the function of strategic sales and marketing planning
  • Understand the alignment of corporate, sales and marketing strategies
  • Learn more about sales forecasting and target setting
  • Learn how to manage change in a sales environment


Upcoming Courses

Loading Events...

No courses to show.

{{ availability(event.spacesLeft).text }}
{{ event.eventName }}

In Association With:

Fully Booked:

{{ event.formattedEventDate[0] }} - {{ event.formattedEventDate[1] }} {{ event.formattedEventDate[2] }}

{{ event.venueName }}

£{{ event.price }} + VAT

{{ event.description }}

In association with:
{{ event.description }}

Book Your Place

Frequently Asked Questions

Our Reviews