Marketing Across Boundaries Module
A 2 day module held at venues across the UK.
Marketing and its plethora of methods are changing all the time, and to stay on, never mind, ahead of the curve, is a challenge for everyone. Organisations make the mistake of thinking that marketing is just “one” thing, but marketing is everything that your target audience encounters when it comes to your business, from advertising, to what they hear, to the customer service that they receive, to the follow-up care that you provide.
The course delivers a Director level overview of marketing and reflects the latest practices in international marketing.
The course delivers a translation of marketing theory and approaches into take-away techniques, allowing delegates to effect sustained business change and improvement on completion.
Delegates will engage in individual practical sessions, group workshops and theory led delivery.
Course Summary
University of Chester PGCert - Optional
Duration:
2 Day
Location:
Virtual Central Manchester Central London
Delivery Method and Price:
Virtual Classroom:
£1,000
Face to Face Classroom:
£2,000
Interested in this Course?
About the Programme
The aim of this module is to introduce the fundamentals of international marketing, by illustrating strategies in a range of international situations, and covering the various approaches in marketing, together with relevant analytical models and management practices.
*Please note that some of the materials and objectives may be subject to change depending on discussions, activities and needs of the cohort upon reflection of delegate responses to the pre-programme questionnaires.*
Session 1
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You can undertake the Mini MBA on an accredited basis, which on successful completion, will see you receive a PGCert in Business Administration (WBIS) from the University of Chester*
This Level 7 academic and work-based qualification is designed for senior people seeking to develop themselves as leaders and managers, who recognise they must satisfy various stakeholders and who want to invest in their own personal brand. They are looking to make the best use of resources, understand the need to innovate and optimise performance. They may also have to present arguments for change, construct business cases, lead change implementation and evaluate the impact of that change.
Tom Robinson
Tutor
A versatile business leader having held 5 divisional MD roles and been Chief Sustainability Officer within a FTSE 250 plc, followed by 6 years as Chief Executive within a private, family-owned business. Now operating as a consultant and business advisor assisting organisations improve their performance.
Tom has been responsible for delivering projects and services to customers in both private and public sectors including communications, defence, retail, health and logistics. Businesses Tom has led include construction, facilities management, property development, architecture, vehicle and plant asset management, recruitment and training.
He has a track record of driving transformation and improvement and is driven by an enthusiasm for customer service and responsible business.
Tom is a member of the Advisory Board to the Lincoln International Business School.
Our dedicated In-House Training team can work with you to create a tailored training course that creates an optimal learning experience. Our bespoke built training programmes are designed around your needs and allow you to meet the specific requirements of your business.
Click here to view our In-House Training services.
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Testimonials
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