Marketing Masterclass: Fundamentals of Marketing for Business
A 1 day masterclass held at venues across the UK.
Marketing is often overlooked, neglected or done poorly by some companies. Deploying effective marketing strategies can help businesses to not only increase sales turnover and to develop the right form of advertising; it can enhance a company’s image, enable the company to understand the environment in which they operate and help to target the most appropriate markets.
This one-day Fundamentals of Marketing for Business course gives participants the skills and knowledge to tackle the key marketing challenges that a firm encounter not only from day-to-day, but with a medium and long-term perspective. Participants will be well equipped to tackle issues of understanding the internal/external environment, what the target markets are and the most appropriate tactics and strategies to follow.
Delivery Method and Price:
Price on Enquiry
Face to Face Classroom:
Price on Enquiry
About the Programme
This course will give you the essential marketing knowledge, skills and confidence to improve your performance as a manager, leader and team member.
- What marketing is and its need for companies.
- The core company offering.
- The internal/external environment.
- Competitor and portfolio analysis.
- Key marketing tools for effective business.
- Communication – advertising.
- Marketing plan and monitoring/evaluation.
Is this course right for you?
- Consistent marketing message
- Focused company direction
- Targeted budget spend
- Increased understanding of the internal/external environment
- Knowledge of key strategic choices
- How to measure marketing success
Very professional and relaxed which demonstrates mastery in their respective fields.
I very much enjoyed the course, particularly the module on Social Media. Upon coming to the course I had no real knowledge of social media marketing or how to use social media channels. I feel like I’m leaving with a whole new skill set and an abundance of newfound knowledge.
The course has been truly excellent!
I have taken so much away from the whole experience. I’m very excited to try out some of the new techniques I have learnt. There was excellent energy in the room and this made the time on the course even more enjoyable.
£12,345 + VAT
£2,250 + VAT