<img src="https://secure.leadforensics.com/146720.png" style="display:none;"> Marketing Masterclass: Fundamentals of Marketing for Business

Marketing Masterclass: Fundamentals of Marketing for Business

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Marketing Masterclass: Fundamentals of Marketing for Business

A 1 day masterclass held at venues across the UK.

Marketing is often overlooked, neglected or done poorly by some companies. Deploying effective marketing strategies can help businesses to not only increase sales turnover and to develop the right form of advertising; it can enhance a company’s image, enable the company to understand the environment in which they operate and help to target the most appropriate markets.

This one-day Fundamentals of Marketing for Business course gives participants the skills and knowledge to tackle the key marketing challenges that a firm encounter not only from day-to-day, but with a medium and long-term perspective. Participants will be well equipped to tackle issues of understanding the internal/external environment, what the target markets are and the most appropriate tactics and strategies to follow.

Course Summary


1 Day

Delivery Method and Price:

Virtual Classroom:
Price on Enquiry

Face to Face Classroom:
Price on Enquiry


About the Programme

This course will give you the essential marketing knowledge, skills and confidence to improve your performance as a manager, leader and team member.

Through interactive presentations, open discussion and real life worked examples the facilitators will deliver a thought-provoking session, providing you with the key information, details and facts needed in an engaging and memorable environment:

On completion of this course, delegates will be able to:

  • Analyse the internal and external environment using SWOT and PEST analysis
  • Identify their key competitors and market opportunities
  • Describe accurately a company’s mission, Unique Selling Point (USP) and values
  • Be able to use a number of key marketing tools (e.g. Marketing Mix, Boston Consulting Group (BCF), Product Life Cycle (PLC)
  • Construct a basic advertisement
  • Develop a basic marketing plan


Session 1

  • What marketing is and its need for companies.
  • The core company offering.
  • The internal/external environment.
  • Competitor and portfolio analysis.
  • Key marketing tools for effective business.
  • Communication – advertising.
  • Marketing plan and monitoring/evaluation.

Not Applicable.

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Is this course right for you?

  • Consistent marketing message
  • Focused company direction
  • Targeted budget spend
  • Increased understanding of the internal/external environment
  • Knowledge of key strategic choices
  • How to measure marketing success


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