Marketing Masterclass: Fundamentals of Marketing for Business
A 1 day masterclass held at venues across the UK.
Marketing is often overlooked, neglected or done poorly by some companies. Deploying effective marketing strategies can help businesses to not only increase sales turnover and to develop the right form of advertising; it can enhance a company’s image, enable the company to understand the environment in which they operate and help to target the most appropriate markets.
This one-day Fundamentals of Marketing for Business course gives participants the skills and knowledge to tackle the key marketing challenges that a firm encounter not only from day-to-day, but with a medium and long-term perspective. Participants will be well equipped to tackle issues of understanding the internal/external environment, what the target markets are and the most appropriate tactics and strategies to follow.
Course Summary
1 Day
Delivery Method and Price:
Virtual Classroom:
Price on Enquiry
Face to Face Classroom:
Price on Enquiry
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About the Programme
This course will give you the essential marketing knowledge, skills and confidence to improve your performance as a manager, leader and team member.
*Please note that some of the materials and objectives may be subject to change depending on discussions, activities and needs of the cohort upon reflection of delegate responses to the pre-programme questionnaires.*
Session 1
- What marketing is and its need for companies.
- The core company offering.
- The internal/external environment.
- Competitor and portfolio analysis.
- Key marketing tools for effective business.
- Communication – advertising.
- Marketing plan and monitoring/evaluation.
Not Applicable.
Tom Robinson
Tutor
A versatile business leader having held 5 divisional MD roles and been Chief Sustainability Officer within a FTSE 250 plc, followed by 6 years as Chief Executive within a private, family-owned business. Now operating as a consultant and business advisor assisting organisations improve their performance.
Tom has been responsible for delivering projects and services to customers in both private and public sectors including communications, defence, retail, health and logistics. Businesses Tom has led include construction, facilities management, property development, architecture, vehicle and plant asset management, recruitment and training.
He has a track record of driving transformation and improvement and is driven by an enthusiasm for customer service and responsible business.
Tom is a member of the Advisory Board to the Lincoln International Business School.
Our dedicated In-House Training team can work with you to create a tailored training course that creates an optimal learning experience. Our bespoke built training programmes are designed around your needs and allow you to meet the specific requirements of your business.
Click here to view our In-House Training services.
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