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Mini MBA - Marketing Across Boundaries Module

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Mini MBA - Marketing Across Boundaries Module

A two day module held at venues across the UK.

Marketing and its plethora of methods are changing all the time, and to stay on, never mind, ahead of the curve, is a challenge for everyone. Organisations make the mistake of thinking that marketing is just “one” thing, but marketing is everything that your target audience encounters when it comes to your business, from advertising, to what they hear, to the customer service that they receive, to the follow-up care that you provide.

The course delivers a Director level overview of marketing and reflects the latest practices in international marketing.

The course delivers a translation of marketing theory and approaches into take-away techniques, allowing delegates to effect sustained business change and improvement on completion.

Delegates will engage in individual practical sessions, group workshops and theory led delivery.

The aim of this module is to introduce the fundamentals of international marketing, by illustrating strategies in a range of international situations, and covering the various approaches in marketing, together with relevant analytical models and management practices.

There are currently no dates available for this course.
However, we can tailor this course to your company via the virtual classroom or at a location of your choice.

Contact us and we'll get in touch to discuss your bespoke group training needs.

Course Summary

Qualification:

University of Chester PGCert


Duration:

2 Day


Delivery Method and Price:

Virtual Classroom:
Price on Enquiry

Face to Face Classroom:
Price on Enquiry

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About the Programme

Marketing Across Boundaries will provide you with the tools to understand, implement, digest or oversee key marketing strategies and decisions across your organisations- both on a national and global level.

The programme will cover the following areas:

  • The Challenges of cross boundary marketing
  • The international marketing strategy
  • Global brand management
  • International marketing communications
  • International Digital and social marketing
  • An understanding of the challenges of cross boundary marketing and how to successfully navigate them
  • An appreciation of the importance of marketing strategy in international markets – when and how to undertake market expansion
  • An appreciation of the importance of global brand management and how to take a national brand international
  • The ability to apply a framework for successful International marketing communications
  • An understanding of international digital and social marketing approaches

Session 1

  • International markets – the challenge
  • International marketing strategy
  • International planning
  • What is a brand?
  • Developing brand across boundaries

Session 2

  • International marketing communications framework
  • International crisis management in action
  • The world of digital and social marketing

You can undertake the Mini MBA on an accredited basis, which on successful completion, will see you receive a PGCert in Business Administration (WBIS) from the University of Chester*

This Level 7 academic and work-based qualification is designed for senior people seeking to develop themselves as leaders and managers, who recognise they must satisfy various stakeholders and who want to invest in their own personal brand. They are looking to make the best use of resources, understand the need to innovate and optimise performance. They may also have to present arguments for change, construct business cases, lead change implementation and evaluate the impact of that change.

Matt Eld

Matt Eld

Tutor

Matt is an expert in marketing strategy and business transformation. He is a senior leader with over 25 years’ experience of improving and growing businesses, gained from a variety of senior management roles. Matt has held MD and Director posts in a FTSE 250 organisation, Marketing and Communications agency and as a business owner. A CIM Marketer by background, Matt has amassed a wealth of commercial transformation and marketing communications experience. He is an accomplished communicator and is skilled at operating at all levels of the organisation, analyzing and quickly establishing business challenges and developing sustainable solutions. He has strong influencing and negotiation skills and can drive transformation change to success with authority and a clear vision. His broad range of experience covers multiple disciplines including marketing, communications and crisis management, commercial development, change management, organisational development, IT & technology deployment, project management and business improvement.

Matt is a director level project and transformation professional with demonstrated ability to create and translate strategy into measured operational performance improvement. He has extensive experience in marketing, customer acquisition, project management, organisational redesign and commercialization, which he has gained across direct and agency environments in Higher and Further Education, Media & Publishing and Local Government sectors. He is an accomplished leader and influencer from the boardroom to front line teams across multiple location.


Is this course right for you?

  • Develop a marketing plan and strategy
  • Examine values and market shares from research data
  • Critique the market research process
  • Develop a brand personality and the universal truth
  • Evaluation of the world of digital and social media marketing
  • Work within data protection legislation and the General Data Protection Regulation (GDPR)
  • Understand corporate social responsibility when making strategic marketing decisions

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