On completion of this programme, you will:
- Understand the fundamentals of leadership practice in organisations
- Differentiate between the roles of manager and leader
- The importance of ethics, power and trust in a sales role
- Identifying your own leadership style and its impact on others
- The rationale for managing sales performance within organisations
- Effective application of tools and diagnostics to drive sales performance
- The value of feedback to motivate and drive positive sales behaviour
- The dynamics of managing sales team performance including development and poor performance conversations