Thought Leaders Blog - In Professional Development

Digital Marketing Courses for Beginners: Which Course is Right for Me?

Written by Paul Appleby | 14 June 2022

Are you looking for a digital marketing course that will help you take your business or career to the next level? Perhaps you have your sights set on a promotion or a new job role entirely, or maybe you just want to expand your knowledge and understand how digital marketing can be better utilised in your organisation. There are many great options available, and it can be tough to decide which one is right for you. In this blog post, we'll explore one of our most popular digital marketing courses for beginners, and help you decide which one is right for you.

Digital Marketing and Social Media Programme

Duration: 4 Days

Location: Online Virtual Classroom

Accreditation: Chartered Institute of Marketing associated course

Great for:

  • New or aspiring digital marketing professionals
  • Developing a more holistic view of digital marketing best practice
  • Understanding the digital environment, emerging themes, and current trends
  • Learning how to plan, implement and develop a digital marketing strategy in detail

You will learn:

  • The impact of the disruptive digital environment, emerging themes, and trends 
  • How to effectively measure and evaluate your digital marketing activity
  • How to plan, implement and develop a bespoke digital marketing strategy 
  • How to analyse your audience and to create and understand buyer personas
  • Hold a thorough understanding of the various digital marketing models 
  • How to utilise digital marketing tools, tactics, and models
  • The fundamentals of search marketing, including SEO, PPC and using Google Ads 
  • How to leverage and create effective content marketing, including mobile and video 

Benefits:

  • A prestigious and internationally recognised digital marketing qualification
  • More in-depth study into digital marketing best practices
  • Plenty of time for questions, networking, self-study, and practice
  • Learn online around your existing work commitments

Learn more about this beginner digital marketing course here 

Our Digital Marketing and Social Media Programme is one of our customer’s favourite beginner digital marketing courses, but there are plenty of other learning programmes to choose from with In Professional Development. Whether you are a complete novice or have a little experience under your belt, you’re sure to find a beginner digital marketing course that ticks all your boxes.