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Digital Marketing and Social Media Programme

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Digital Marketing and Social Media Programme

The Digital Marketing and Social Media Programme will help you transform your organisation’s digital presence, increase engagement and keep up to date with the latest trends in digital media and marketing within a constantly evolving digital landscape. 

The aim of the programme is to bring digital marketing and social media to life through modern marketing industry methods. The course will look at building brands and marketing strategies, digital marketing acquisition, conversion and retention, social media strategies and much more. 

It will empower you to think both strategically and tactically. You will be provided with the tools to think and act in an effective, digital manner to lead your team and/or organisation and partners, and support, track and evaluate digital activity. 

Digital marketing is a constantly evolving and increasingly important discipline within modern marketing. This course will enable you to build essential skills in order to identify, integrate and monitor effective digital tactics to deliver enhanced marketing activities.

Course Summary

Duration:

4 Day


Delivery Method and Price:

Virtual Classroom:
£1,350

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About the Programme

This course is for anyone that works in marketing or those would who like to develop their knowledge and understanding of digital marketing and the digital advertising landscape. 

Benefits 

This course is for you if you want to: 

  • Understand the digital environment, emerging themes and current trends 
  • Learn how to plan, implement and develop a digital marketing strategy 
  • Learn how to effectively measure and evaluate 
  • Understand search engine optimisation (SEO) and pay per click (PPC) and the associated Google tools 
  • Learn how to utilise social media and content marketing 
  • To develop a working understanding of Google Ads and how it can become a benefit to your marketing efforts 

On completion of this programme, you will:

  • Be able to demonstrate a solid understanding of what digital marketing covers 
  • Understand the impact of the disruptive digital environment, emerging themes and current trends 
  • Learn how to effectively measure and evaluate 
  • Learn how to plan, implement and develop strategy 
  • Be able to create and understand the buyer persona, agile marketing and audience analysis 
  • Hold a thorough understanding of the various digital marketing models 
  • Possess knowledge of digital marketing tools and tactics 
  • Understand search marketing – SEO, PPC and using Google Ads 
  • Understand content marketing; mobile and video 

Session 1

Digital Strategy - Building an Online Brand that Stands out from the Crowd

Key themes include: 

  • Changing dynamics of the digital world 
  • Emerging digital themes and trends 
  • Building brands, personas and brand archetypes 
  • Digital marketing strategies and the marketing mix 

Session 2

Campaign Planning - How to Acquire, Convert, and Retain your Ideal Customers through Digital Marketing

Key themes include: 

  • Customer process in a digital world 
  • Measuring brand awareness 
  • Digital campaigns and planning 
  • Profiling, segmentation and targeting 
  • Customer journey mapping 
  • Content marketing strategy 

Session 3

Social Media Marketing: Platform Management, Strategic Planning, and Content Creation

Key themes include: 

  • The impact and importance of social and digital media 
  • Existing and emerging social media forms 
  • Paid social 
  • Strategies for engagement and thought leadership 
  • Social posting 
  • The power of influencers 
  • Social tools – scheduling/graphics etc 

Session 4

Digital Advertising: How to Reach Your Extended Audience Through Digital Advertising and SEO

Key themes include: 

  • Digital advertising
  • Websites and landing pages
  • Google Ads
  • Google Analytics
  • SEO
  • The future of digital marketing/emerging marketing

Whilst this programme is not linked to a formal qualification, it will contribute to delegate’s ongoing personal and professional development.

Matt Eld

Matt Eld

Tutor

Matt is an expert in marketing strategy and business transformation. He is a senior leader with over 25 years’ experience of improving and growing businesses, gained from a variety of senior management roles. Matt has held MD and Director posts in a FTSE 250 organisation, Marketing and Communications agency and as a business owner. A CIM Marketer by background, Matt has amassed a wealth of commercial transformation and marketing communications experience. He is an accomplished communicator and is skilled at operating at all levels of the organisation, analyzing and quickly establishing business challenges and developing sustainable solutions. He has strong influencing and negotiation skills and can drive transformation change to success with authority and a clear vision. His broad range of experience covers multiple disciplines including marketing, communications and crisis management, commercial development, change management, organisational development, IT & technology deployment, project management and business improvement.

Matt is a director level project and transformation professional with demonstrated ability to create and translate strategy into measured operational performance improvement. He has extensive experience in marketing, customer acquisition, project management, organisational redesign and commercialization, which he has gained across direct and agency environments in Higher and Further Education, Media & Publishing and Local Government sectors. He is an accomplished leader and influencer from the boardroom to front line teams across multiple location.


Julie Hall

Julie Hall

Tutor

Julie Hall is a digital leadership and marketing consultant with over almost two decades of experience.

She is an experienced trainer in marketing, digital leadership and transformation and has worked with the Ministry of Justice, Barclays Bank, The Careers &amp; Enterprise Company and Google.

She has trained and consulted with hundreds of organisations and individuals to support them with their digital projects. She is the Managing Director of Springmedia, a digital agency based in Surrey and The School of Marketing which mentors and supports businesses large and small with their Digital Marketing initiatives.

Julie believes that digital leadership is not just about technology, it is about working with your people, creating the right culture and developing mindsets across teams and people. It is collaborative, creative and about building capability during a time of uncertainty and change.


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Is this course right for you?

  • Understand the digital environment, emerging themes and current trends
  • Learn how to plan, implement and develop a digital marketing strategy
  • Learn how to effectively measure and evaluate
  • Understand SEO and PPC and the associated Google tools
  • Learn how to utilise social media and content marketing

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