On completion of this programme, you will:
- Be able to demonstrate a solid understanding of what digital marketing covers
- Understand the impact of the disruptive digital environment, emerging themes and current trends
- Learn how to effectively measure and evaluate
- Learn how to plan, implement and develop strategy
- Be able to create and understand the buyer persona, agile marketing and audience analysis
- Hold a thorough understanding of the various digital marketing models
- Possess knowledge of digital marketing tools and tactics
- Understand search marketing – SEO, PPC and using Google Ads
- Understand content marketing; mobile and video
- Understand the Role of AI in Digital Marketing