<img src="https://secure.leadforensics.com/146720.png" style="display:none;"> Digital Advertising, Social Media and Content Strategies Course

Digital Advertising, Social Media and Content Strategies Course

Digital Advertising, Social Media and Content Strategies Course

Our Digital Advertising, Social Media and Content Strategies Course will help you transform your organisation’s digital presence, increase engagement and keep up to date with the latest trends in digital media and marketing within a constantly evolving digital landscape.  

This programme aims to bring fresh thinking into your digital marketing and social media presence through cutting edge industry methods. Staying relevant in the digital age means embracing innovation and adapting to change. The Digital Advertising, Social Media and Content Strategies Programme focuses on the latest trends, strategies, and technologies that are reshaping the digital marketing landscape. 

Participants will explore a wide range of topics, from building strong brands and producing effective strategies to mastering digital acquisition, conversion, and retention. Social media strategies will be dissected, and participants will uncover the secrets to crafting compelling content and engaging with your audience across multiple platforms. The course will explore how new technologies such as AI and digital platforms are shaping the future of digital marketing and advertising. 

Participants will be empowered to think both strategically and tactically. The course equips participants with the essential tools to not only conceptualise winning digital strategies but also to execute them and deliver better results. Whether leading a team, managing an organisation, or collaborating with partners, participants will build the knowledge and skills to make informed decisions and drive digital results. 

The aim of the programme is to bring digital marketing and social media to life through modern marketing industry methods. The course will look at building brands and marketing strategies, digital marketing acquisition, conversion and retention, social media strategies and much more. 

*Limited discounted places available for public and third sector organisations. Please enquire for more information.*

Course Summary


4 Day

Delivery Method and Price:

Virtual Classroom:


Interested in this Course?

About the Programme

This course is for anyone that works in marketing or those would like to develop their knowledge and understanding of digital marketing and the digital advertising landscape. 


This course is for you if you want to… 

  • Understand the digital environment, emerging themes and current trends 
  • Learn how to plan, implement and develop a digital marketing strategy 
  • Learn how to effectively measure and evaluate 
  • Understand SEO and PPC and the associated Google tools 
  • Learn how to utilise social media and content marketing 
  • To develop a working understanding of Google Ads and how it can become a benefit to your marketing efforts 

*Please note that some of the materials and objectives may be subject to change depending on discussions, activities and needs of the cohort upon reflection of delegate responses to the pre-programme questionnaires.*

On completion of this programme, you will:

  • Be able to demonstrate a solid understanding of what digital marketing covers 
  • Understand the impact of the disruptive digital environment, emerging themes and current trends 
  • Learn how to effectively measure and evaluate 
  • Learn how to plan, implement and develop strategy 
  • Be able to create and understand the buyer persona, agile marketing and audience analysis 
  • Hold a thorough understanding of the various digital marketing models 
  • Possess knowledge of digital marketing tools and tactics 
  • Understand search marketing – SEO, PPC and using Google Ads 
  • Understand content marketing; mobile and video 
  • Understand the Role of AI in Digital Marketing

Session 1

Digital Strategy - Building an Online Brand that Stands out from the Crowd

Key themes include: 

  • Adapting your strategy to accommodate the digital world
  • Emerging digital themes and trends
  • Building brands, personas and brand archetypes and how they can change across online and traditional marketing channels
  • Digital marketing strategies and the marketing mix

Session 2

Campaign Planning - How to Acquire, Convert, and Retain Your Ideal Customers through Digital Marketing

Key themes include: 

  • Customer process in a digital world 
  • Digital campaigns and planning 
  • Profiling, segmentation and targeting 
  • Customer journey mapping 
  • Measuring brand awareness 
  • Creating a content marketing strategy  

Session 3

Social Media Marketing: Platform Management, Strategic Planning, and Content Creation

Key themes include: 

  • Social & digital media’s impact and importance in your business
  • Exploring existing and emerging forms of social media
  • Social Media Advertising; how and why
  • Strategies and techniques to encourage user engagement and internal thought leadership
  • Social media content distribution best practices
  • The power of influencers across B2B and B2C communities
  • Industry standard tools to manage asset creation across social media
  • Content Creation with AI-generated Text and Images

Session 4

Digital Advertising: How to Reach Your Extended Audience Through Digital Advertising, SEO and AI Tools

Key themes include: 

  • The Role of AI in advertising and analytics
  • Best practices for websites and landing page creation and management
  • The creation and implementation of Google Ads
  • Exploring the foundations of Google Analytics
  • The foundations of SEO
  • The future of digital marketing/emerging marketing

Whilst this programme is not linked to a formal qualification, it will contribute to delegate’s ongoing personal and professional development.

Rian Bailey-Weir

Rian Bailey-Weir


Rian is a content marketing specialist with a passion for all things marketing, behaviour change, and empowerment through education.

He has a diverse background in marketing, having worked both in-house and agency-side with clients in various sectors like retail, construction, healthcare, education, and property over the last 10+ years.

Most notably, Rian has delivered successful strategic activity for clients such as Liverpool John Moores University, Liverpool Freeport, Peel: Wirral Waters, and Transport for the North to name a few.

Rian is a successful business leader and networker, having set up Liverpool-based content marketing agency A&B Marketing in 2020. Rian now leads a small team to deliver engaging marketing campaigns that are focused on collaborative, ROI-

Having delivered training to hundreds of delegates, Rian utilises his unique approach to marketing and education to guide delegates through each stage of the learning process at a pace that is comfortable and engaging.

Bill Faust

Bill Faust


Bill is a guest speaker at leading global business schools including Sheffield (UK), EDHEC (FR) IMD (CH), Queensland University (AUS), Oxford Brookes (UK), Rotterdam School of Management (NL) MIT (USA), London Business School (UK) to mention a few.  

He has delivered Tedx Talk on Disrupting Disruption at EDHEC Business School in Lille March 2018 and three Henry Stewart Talks: Disruption & How to Change, The Director as a Technology Advocate: Why? & How to structure a Presentation 

He is a keynote speaker and he was asked by Fiat Chrysler Automotive to headline their annual conference on Disruption and Cambiamento (Change) delivered in Italian and English. 

Bill spent his corporate career in the international communications industry Bates Dorlands, DMB&B & CIA advertising companies where he was lucky enough to live and work in London, Paris, Sydney and New York working with clients including BT, Campbell’s, Mars, Alfa Romeo, then worked was the Marketing Director UK and Europe for GE Insurance Holdings. 

He is the co-author of the international best seller Pitch Yourself 2nd edition published by Pearson. Demonstrating apply marketing principles to the recruitment process). Pitch Yourself is published in 67 countries and has been translated in numerous languages including the big four: English, Spanish, French and Chinese.  

Martin Corlett-Moss

Martin Corlett-Moss


Martin has worked in the marketing industry for 33 years. As both Marketing Director and Managing Director, he has worked with companies and clients at every level to develop implement marketing strategies and create tactical campaigns across companies as diverse as Lloyds TSB, Mercedes, Scania and Harper Collins. 

Over the last 12 years he has worked with companies throughout a wide range of industry sectors, from start-up entrepreneurs, to larger, well established brands. He delivers training, coaching, and consultancy on every element of marketing, and has trained hundreds of companies in how to develop their marketing from top level strategy to day to day skills and tactical implementation. 

He is a combination of strategist, planner, and tactical marketeer with a wealth of real experience working as, and with, marketing directors, owner-drivers, CEOs and teams. 

Jenny Borthwick

Jenny Borthwick


Jenny is an experienced marketing professional, with over 20 year’s expertise in developing and implementing successful marketing strategies that deliver sales and brand value.  

She has extensive experience at both strategic and tactical level, having worked as Head of Marketing for companies in the property and interiors sector, as well as successfully managing in-house marketing and creative teams to target B2B and B2C markets nationally and internationally. 

She is skilled at all areas of marketing communications including digital and content marketing, social media marketing, brand strategy, public relations, advertising, sales promotion, email marketing and event management. 

Jenny has worked with many different sizes of company from start-ups to large corporates in the private and public sector, on both the client and agency side and is a skilled communicator who takes a practical, creative, collaborative approach to helping everyone she works with and trains, get the best results for themselves and their teams.  

Our dedicated In-House Training team can work with you to create a tailored training course that creates an optimal learning experience. Our bespoke built training programmes are designed around your needs and allow you to meet the specific requirements of your business.

Click here to view our In-House Training services.

Download In-House Training PDF
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Is this course right for you?

  • Understand the digital environment, emerging themes and current trends
  • Learn how to plan, implement and develop a digital marketing strategy
  • Learn how to effectively measure and evaluate
  • Understand SEO and PPC and the associated Google tools
  • Learn how to utilise social media and content marketing


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