On completion of this Programme, delegates will:
- Be able to critically analyse the digital environment and impact on business transformation and readiness
- Understand the core strategic marketing and business change models and their application in a digital world
- Harness the principles of customer segmentation, personas and the customer journey to effect performance improvement
- Understand buying behaviour and advocacy and their value
- Utilise strategies to improve social media content, engagement, and resonance
- Compose digital advertising campaigns using best practices, and implement optimisation techniques
- Analyse activity metrics to create comprehensive reports for ongoing success