Level 7 - Advanced Digital Marketing Programme
This course will enable you to make strategic decisions by helping you to understand customers and their motivations, in turn adding value to your business. Following the completion of the course, you will be able to influence business opportunities for your organisation, making you an effective leader and pivotal contributor to the marketing activities and performance within the business.
Course Summary
CPD Endorsed
Duration:
3 Day
Delivery Method and Price:
Virtual Classroom:
£1,400
Interested in this Course?
About the Programme
This course is for Directors of Marketing and Senior Managers working in digital marketing and digital advertising.
Benefits
This course is for you if you want to…
- Appraise the readiness of your business for digital transformation through environment and auditing models
- Explore and evaluate the make-up of a successful digital marketing strategy
- Develop frameworks for customer identification, buying behaviour and optimisation
- Explore the structure and approach of good digital content
- To review strategies for organic content creation and optimisation
- To explore methods of analysing KPI metrics for reporting
- To develop a working understanding of Google Ads and how it can benefit your marketing efforts
*Please note that some of the materials and objectives may be subject to change depending on discussions, activities and needs of the cohort upon reflection of delegate responses to the pre-programme questionnaires.*
Session 1
Driving value through Digital Marketing
Key themes include:
- The Digital Marketing Landscape
- Digital Transformation and Business Readiness
- Strategic Marketing Models for Business
- Process and Evaluation of Digital Marketing Audits
Session 2
Engaging the Digital Customer and building a consumer base
Key themes include:
- Digital Marketing Strategy – Core Principles of a Clear, Effective Strategy
- Understanding the Digital Customer – Personas, Segmentation and Targeting
- Buying behaviour of the Digital Customer and the Importance of Advocates
- Understanding, Evaluating and Strategies to Optimise the Customer Journey
- The Importance of Digital Content – Video and YouTube Analytics
Session 3
Delivering and capturing results - Platforms and Analytics
Key themes include:
- Measure to Manage – Analytics and Digital Performance Dashboards and Monitoring
- Google AdWords and Ad Planner – the inside information
- Effective Strategies for Optimising Platforms: LinkedIn, Twitter, Facebook, Pinterest
- Course Review and Reflection
Whilst this programme is not linked to a formal qualification, it will contribute to delegate’s ongoing personal and professional development.
Matt Eld
Tutor
Matt is an expert in marketing strategy and business transformation. He is a senior leader with over 25 years’ experience of improving and growing businesses, gained from a variety of senior management roles. Matt has held MD and Director posts in a FTSE 250 organisation, Marketing and Communications agency and as a business owner. A CIM Marketer by background, Matt has amassed a wealth of commercial transformation and marketing communications experience. He is an accomplished communicator and is skilled at operating at all levels of the organisation, analyzing and quickly establishing business challenges and developing sustainable solutions. He has strong influencing and negotiation skills and can drive transformation change to success with authority and a clear vision. His broad range of experience covers multiple disciplines including marketing, communications and crisis management, commercial development, change management, organisational development, IT & technology deployment, project management and business improvement.
Matt is a director level project and transformation professional with demonstrated ability to create and translate strategy into measured operational performance improvement. He has extensive experience in marketing, customer acquisition, project management, organisational redesign and commercialization, which he has gained across direct and agency environments in Higher and Further Education, Media & Publishing and Local Government sectors. He is an accomplished leader and influencer from the boardroom to front line teams across multiple location.
Our dedicated In-House Training team can work with you to create a tailored training course that creates an optimal learning experience. Our bespoke built training programmes are designed around your needs and allow you to meet the specific requirements of your business.
Click here to view our In-House Training services.
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