<img src="https://secure.leadforensics.com/146720.png" style="display:none;"> Level 7 - Advanced Digital Marketing Programme

Level 7 - Advanced Digital Marketing Programme

Level 7 - Advanced Digital Marketing Programme

This course will enable you to make strategic decisions by helping you to understand customers and their motivations, in turn adding value to your business. Following the completion of the course, you will be able to influence business opportunities for your organisation, making you an effective leader and pivotal contributor to the marketing activities and performance within the business. 

Course Summary


CPD Endorsed


3 Day

Delivery Method and Price:

Virtual Classroom:


Interested in this Course?

About the Programme

This course is for Directors of Marketing and Senior Managers working in digital marketing and digital advertising. 


This course is for you if you want to… 

  • Appraise the readiness of your business for digital transformation through environment and auditing models 
  • Explore and evaluate the make-up of a successful digital marketing strategy 
  • Develop frameworks for customer identification, buying behaviour and optimisation 
  • Explore the structure and approach of good digital content 
  • To review strategies for organic content creation and optimisation 
  • To explore methods of analysing KPI metrics for reporting 
  • To develop a working understanding of Google Ads and how it can benefit your marketing efforts 

*Please note that some of the materials and objectives may be subject to change depending on discussions, activities and needs of the cohort upon reflection of delegate responses to the pre-programme questionnaires.*

On completion of this Programme, delegates will:

  • Be able to critically analyse the digital environment and impact on business transformation and readiness
  • Understand the core strategic marketing and business change models and their application in a digital world
  • Harness the principles of customer segmentation, personas and the customer journey to effect performance improvement
  • Understand buying behaviour and advocacy and their value
  • Utilise strategies to improve social media content, engagement, and resonance
  • Compose digital advertising campaigns using best practices, and implement optimisation techniques
  • Analyse activity metrics to create comprehensive reports for ongoing success


Session 1

Driving value through Digital Marketing

Key themes include:

  • The Digital Marketing Landscape
  • Digital Transformation and Business Readiness
  • Strategic Marketing Models for Business
  • Process and Evaluation of Digital Marketing Audits

Session 2

Engaging the Digital Customer and building a consumer base

Key themes include:

  • Digital Marketing Strategy – Core Principles of a Clear, Effective Strategy
  • Understanding the Digital Customer – Personas, Segmentation and Targeting
  • Buying behaviour of the Digital Customer and the Importance of Advocates
  • Understanding, Evaluating and Strategies to Optimise the Customer Journey
  • The Importance of Digital Content – Video and YouTube Analytics

Session 3

Delivering and capturing results - Platforms and Analytics

Key themes include:

  • Measure to Manage – Analytics and Digital Performance Dashboards and Monitoring
  • Google AdWords and Ad Planner – the inside information
  • Effective Strategies for Optimising Platforms: LinkedIn, Twitter, Facebook, Pinterest
  • Course Review and Reflection

Whilst this programme is not linked to a formal qualification, it will contribute to delegate’s ongoing personal and professional development.

Matt Eld

Matt Eld


Matt is an expert in marketing strategy and business transformation. He is a senior leader with over 25 years’ experience of improving and growing businesses, gained from a variety of senior management roles. Matt has held MD and Director posts in a FTSE 250 organisation, Marketing and Communications agency and as a business owner. A CIM Marketer by background, Matt has amassed a wealth of commercial transformation and marketing communications experience. He is an accomplished communicator and is skilled at operating at all levels of the organisation, analyzing and quickly establishing business challenges and developing sustainable solutions. He has strong influencing and negotiation skills and can drive transformation change to success with authority and a clear vision. His broad range of experience covers multiple disciplines including marketing, communications and crisis management, commercial development, change management, organisational development, IT & technology deployment, project management and business improvement.

Matt is a director level project and transformation professional with demonstrated ability to create and translate strategy into measured operational performance improvement. He has extensive experience in marketing, customer acquisition, project management, organisational redesign and commercialization, which he has gained across direct and agency environments in Higher and Further Education, Media & Publishing and Local Government sectors. He is an accomplished leader and influencer from the boardroom to front line teams across multiple location.

Our dedicated In-House Training team can work with you to create a tailored training course that creates an optimal learning experience. Our bespoke built training programmes are designed around your needs and allow you to meet the specific requirements of your business.

Click here to view our In-House Training services.

Download In-House Training PDF
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Is this course right for you?

  • Appraise business readiness for digital transformation through environment and auditing models
  • Explore and evaluate the component parts of a successful digital marketing strategy
  • Develop frameworks for customer identification, buying behaviour and optimisation
  • Explore the structure and approach of good digital content
  • To review strategies for organic content creation and optimisation
  • To explore methods of analysing KPI metrics for reporting
  • To develop a working understanding of Google Ads and how it can become a benefit to your marketing efforts


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