<img src="https://secure.leadforensics.com/146720.png" style="display:none;"> Digital Leadership Programme - CMI Level 7

Digital Leadership Programme - CMI Level 7

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Digital Leadership Programme - CMI Level 7

Our Digital Leadership Programme - CMI Level 7 is designed to help current and future leaders adapt to the challenges of a fast-paced digital environment. It will equip leaders with the skills needed to lead themselves, then translate that knowledge into leading others and forming effective team collaboration. 

For organisations to successfully undergo digital transformation, it is important that the leadership team have the skills and confidence to make the right decisions. 

Digital transformation and staying relevant in a digital world are the most significant challenges facing organisations today. The Digital Leadership Programme will provide the tools, concepts and perspectives required to help you develop strategic responses to new digital opportunities and align your organisation to deliver strategies effectively. 

Through attendance on this course you will become a digitally-informed and empowered leader and know how to prepare and help your organisation respond more effectively to technologically-driven change.


Course Summary


Level 7 Award in Strategic Management and Leadership Practice - Optional


3 Day



Delivery Method and Price:

Virtual Classroom:

Face to Face Classroom:


Interested in this Course?

About the Programme

This training programme has been designed for those with a minimum of three years senior management experience including senior executives, managers, business owners, board members, CEOs and trustees. 


This course is for you if you want to: 

  • Understand the opportunities and threats presented by digital disruption 
  • Understand current trends and emerging themes 
  • Develop a digital action plan to implement in your business 
  • Learn how to develop and implement a digital transformation project 
  • Become a future digital leader 

*Please note that some of the materials and objectives may be subject to change depending on discussions, activities and needs of the cohort upon reflection of delegate responses to the pre-programme questionnaires.*

On completion of this programme, delegates will:

  • Understand how to create and communicate a compelling digital vision 
  • Understanding digital disruption drivers 
  • Discover how to align and influence stakeholders 
  • Explore and understand the different kinds of innovation possible for your business 
  • Understand how to manage developing a digital culture across your organisation 
  • Understand how to accelerate change through agile methods and taking an iterative approach 
  • Understand how to lead cultural change within your organisation and bring people on board  
  • Discover why transformations fail (and how to ensure their success). 
  • Creating your digital transformation roadmap 
  • Gain an understanding why digital change is different to traditional change 
  • Explore different models to help your transformation to succeed 
  • Come away from the programme with a suite of tools and exercises to take back to your team to explore collaboration, co-creation, innovation, reduce risks, build teamwork and create more robust outcomes.


Session 1

Digital Transformation – Understanding the Digital Environment

Key themes include:

  • Digital Transformation: What is it? Why Does it Matter? What does Success look like?
  • Digital Transformation Roadmap
  • Disruption or Transformation
  • Emerging Technologies
  • Gartner’s Hype Cycle

Session 2

Digital Leadership – Becoming a Digital Leader

Key themes include:

  • Understanding Your Own Business Readiness
  • Create a Digitally Ready Culture
  • Barriers to change
  • Influencing stakeholders and Stakeholder engagement
  • Areas Ripe for Transformation
  • Collaborative Working
  • Getting Buy-in Across the Organisation
  • Building Teams for Transformation

Session 3

Digital Strategy and Implementation

Key themes include:

  • Developing Your Digital Transformation Strategy
  • Innovation & Digitally Disruptive Business Models
  • Challenging Existing Business Models
  • Planning Your Digital Transformation
  • Running a Digital Project
  • Executing Your Transformation
  • Tools & Methodologies for Implementing Digital transformation
  • Review and Measuring Results
  • Build Your Action Plan

CMI Level 7 Award in Strategic Management and Leadership Practice 

Following completion of the Digital Leadership Programme, learners can opt to continue their studies by completing a CMI Level 7 Award in Strategic Management and Leadership PracticeThis qualification is designed for practising middle managers and leaders at operations, division, departmental or specialist level, who are typically accountable to a senior manager or business owner. 

Learners are required to complete one 4,000-4,500 word written assignment.  Units to be completed include:

  • 705: Leading Strategic Change 

Benefits of completing the qualification include: 

For learners: 

  • Enables learners to develop the professionalism to deliver impact and behave ethically. 
  • Enables learners to understand the scope, context and complexity of leading strategic change. 
  • Provides the opportunity to demonstrate a commitment to continual learning and development.  
  • Accredited management and leadership qualification and certificate on completion. 

For organisations: 

  • Learners will build on their strategic management and leadership skills to focus on the requirements of embedding the organisation’s strategy. 
  • Provides skills and behaviours to drive core business activities. 
  • Optimises an organisation’s ability to remain competitive, react to the needs and expectations of stakeholders and respond to changing national and international markets.

Learners also receive: 

  • Targeted tutorials run by our CMI-qualified tutors, to help learners complete the assignment writing phase. 
  • Dedicated support from the Quality Assurance Team here at In Professional Development, including regular CMI learner drop-in sessions.  
  • Access to a wealth of CMI online learning resources through their Management Direct website. 

Please take a look at our CMI FAQs to find out more about how the qualification works. 


Julie Hall

Julie Hall


Julie Hall is a digital leadership and marketing consultant with over almost two decades of experience.

She is an experienced trainer in marketing, digital leadership and transformation and has worked with the Ministry of Justice, Barclays Bank, The Careers &amp; Enterprise Company and Google.

She has trained and consulted with hundreds of organisations and individuals to support them with their digital projects. She is the Managing Director of Springmedia, a digital agency based in Surrey and The School of Marketing which mentors and supports businesses large and small with their Digital Marketing initiatives.

Julie believes that digital leadership is not just about technology, it is about working with your people, creating the right culture and developing mindsets across teams and people. It is collaborative, creative and about building capability during a time of uncertainty and change.

Matt Eld

Matt Eld


Matt is an expert in marketing strategy and business transformation. He is a senior leader with over 25 years’ experience of improving and growing businesses, gained from a variety of senior management roles. Matt has held MD and Director posts in a FTSE 250 organisation, Marketing and Communications agency and as a business owner. A CIM Marketer by background, Matt has amassed a wealth of commercial transformation and marketing communications experience. He is an accomplished communicator and is skilled at operating at all levels of the organisation, analyzing and quickly establishing business challenges and developing sustainable solutions. He has strong influencing and negotiation skills and can drive transformation change to success with authority and a clear vision. His broad range of experience covers multiple disciplines including marketing, communications and crisis management, commercial development, change management, organisational development, IT & technology deployment, project management and business improvement.

Matt is a director level project and transformation professional with demonstrated ability to create and translate strategy into measured operational performance improvement. He has extensive experience in marketing, customer acquisition, project management, organisational redesign and commercialization, which he has gained across direct and agency environments in Higher and Further Education, Media & Publishing and Local Government sectors. He is an accomplished leader and influencer from the boardroom to front line teams across multiple location.

Our dedicated In-House Training team can work with you to create a tailored training course that creates an optimal learning experience. Our bespoke built training programmes are designed around your needs and allow you to meet the specific requirements of your business.

Click here to view our In-House Training services.

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Is this course right for you?

  • Understand the opportunities and threats presented by digital disruption
  • Understand current trends and emerging themes
  • Develop a digital action plan to implement in your business
  • Learn how to develop and implement a digital transformation project
  • Become a future digital leader


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