<img src="https://secure.leadforensics.com/146720.png" style="display:none;"> Advanced Sales Leadership Course - CMI Level 7

Advanced Sales Leadership Course - CMI Level 7

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Advanced Sales Leadership Course - CMI Level 7

In any competitive environment, it is crucial that sales leaders are able to manage complex challenges and environments. This will ultimately determine an organisation’s ongoing success. To thrive and grow, sales leaders need to have the ability to think and act differently depending on the circumstances. In doing so, they need to be able to lead their teams through change.  

The Advanced Sales Leadership Course is designed to be a transformative experience with a blend of sessions to help strengthen your approach to the challenges you face on a daily basis. 

Through a combination of strategic, high-performance and self-aware leadership sessions, it will give you the tools to enhance your performance and decision-making skills. This comprehensive programme will focus on both your organisational and personal impact as a sales leader. 

Course Summary


CMI Level 7 Certificate in Strategic Management and Leadership Practice - Optional


4 Day

Delivery Method and Price:

Virtual Classroom:


About Us

About the Programme

The Advanced Sales Leadership Course is designed specifically for those responsible for leading growth and development of organisations, those working in client-facing roles, account management, contract management, strategic relationships and business development. Those who typically attend include directors and leaders across sales, marketing and other senior and related positions as well as those aspiring to these roles.  

It is ideal for those who are looking for ways to perform even better in their roles. It has been designed for delegates from across the public, private and not-for-profit sectors who are involved in leading teams and making complex, strategic decisions. 


This course is for you if you want to: 

  • Learn how to lead high-performing sales teams 
  • Understand the function of strategic sales and marketing planning 
  • Understand the alignment of corporate, sales and marketing strategies 
  • Learn more about sales forecasting and target setting 
  • Learn how to manage change in a sales environment 


*Please note that some of the materials and objectives may be subject to change depending on discussions, activities and needs of the cohort upon reflection of delegate responses to the pre-programme questionnaires.*

On completion of this programme, you will: 

  • Be able to lead high-performing sales teams 
  • Understand the role of effective leadership in the management and implementation of strategies 
  • Understand the nature of strategy - the alignment of corporate, sales and marketing strategy 
  • Understand the function of strategic sales and marketing planning - customer and market centric 
  • Hold an understanding of the cultural conditions required for successful implementation of strategy and planning, enabling the development of organisational competitive advantage 
  • Understand the importance of proactively evaluating potential future changes in the trading environment and the impact on the development of sales strategy 
  • Be able to demonstrate the importance to the organisation of good quality plans and accurate sales forecasts

Session 1

Leadership and Strategic Decision Making in Sales

Key themes include:

  • What does good leadership look like?
  • Leadership Styles
  • Decision Making – Style and Consistency
  • Leading Teams Through Coaching

Session 2

Strategy, Planning and Implementing Sales and Marketing Strategy

Key themes include:

  • Sales Strategy
  • Sales and Marketing Strategies, Planning and Implementation
  • Value Propositions
  • Brand & Customer Insight

Session 3

Targets, Forecasting & Team Structure

Key themes include:

  • Sales Forecasting & Budgeting
  • The Factors that Affect Sales Trends
  • Team Structure and Sales Process
  • Managing Growth and Performance

Session 4

Culture & Change

Key themes include:

  • Leading Sales-Related Change
  • Managing the Impact of Change
  • Developing Resilience to Change
  • Communicating Change

Nick Jerome

Nick Jerome


Nick Jerome is an Associate Consultant at InPD, specialising in Executive Coaching, Leadership, Management, Coaching and Mentoring, Marketing and Sales Skills.

Nick is an accredited coach and a Fellow of the Association of coaching as well as a Fellow of the Royal Society of Arts. An accomplished Consultant and Facilitator, with experience of working with leaders at all levels across a wide range of sectors, he also designs and delivers training in communications, presentation skills, soft skills, team effectiveness, coaching skills.

With a Diploma in Executive Coaching, a Post Graduate Diploma in Marketing from the Chartered Institute of Marketing (CIM), an MBA from Keele University and a Master of Arts: Coaching from Warwick, Nick was also a volunteer listener for the Samaritans and is one of our most experienced facilitators.

Beginning his career in sales and marketing management in the publishing and consultancy sectors in the early 90s, 10 years in Paris, Nick eventually came to Education, moving to London. After 5 years as a Senior Sales Consultant, he had an epiphany and discovered coaching, since which he has been an executive coach, and delivering leadership, management and coaching programmes at InPD, as well as international business schools such as EM Strasbourg Business School and EDHEC Business School. 

Nick is bilingual so can deliver in either French or English, and is our lead Sales Skills trainer at InPD.

Paul Walhlaus

Paul Walhlaus


Paul is a Business Transformation consultant with an outstanding record of achievement in supporting strategic business goals through the delivery of effective learning and development, organisation design and change management solutions. He has worked in many countries and across private, public and charity sectors, each time refining his strategies for helping organisations bring about lasting change. To date he has consulted in 60 plus organisations across 20+ sectors.

He works with passion and a co-operate style to ensure that what is delivered clearly benefits clients and becomes a sustainable part of the organisation's DNA. Paul's specialism's are culture change, realising financial benefits / ROI from large-scale change programmes, leadership development, internal consultancy skills and implementing coaching and mentoring schemes. Over the years Paul has designed and delivered an impressive range of experiential and immersive workshops and is widely acknowledged as a leading trainer and facilitator. 

Dominic France Lynch

Dominic France Lynch


Dominic is a career business development professional. He draws on 30 years’ experience working in high-value business-to-business development environments. During this time he has successfully won, negotiated and implemented several multi-million dollar deals. His roles have included new business development, key account management, sales leadership and sales operations director.  

In 2001, Dominic moved into commercial skills training. He has successfully sold, designed and delivered commercial skills training across a broad range of markets including IT, telecoms, manufacturing, aerospace and defence, healthcare and professional services.  

His value to clients lies in his practical sales experience, which allows him to translate best practice theory into practical solutions that work. His areas of expertise include sales process consultative sales, negotiation, bid management, strategic sales and key account management.  

Dominic’s strength as a facilitator lies in his ability to relate to an audience. Through personal experience, he understands the complexity of large deals and how challenging it can be to both win and negotiate a successful outcome. He has worked extensively in Europe, USA and Asia – delivering training, facilitating senior team events, coaching and speaking at seminars.

Our dedicated In-House Training team can work with you to create a tailored training course that creates an optimal learning experience. Our bespoke built training programmes are designed around your needs and allow you to meet the specific requirements of your business.

Click here to view our In-House Training services.

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Is this course right for you?

  • Learn how to lead high-performing sales teams
  • Understand the function of strategic sales and marketing planning
  • Understand the alignment of corporate, sales and marketing strategies
  • Learn more about sales forecasting and target setting
  • Learn how to manage change in a sales environment


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