Elevating Your Personal Brand within the Organisation
In the modern professional landscape, cultivating a strong personal brand is extremely important. Your personal brand at work is a potent tool that shapes perceptions, communicates your unique value, and distinguishes you in an organisation. It is a dynamic representation of your skills, expertise, and professional identity, encapsulating the essence of who you are and what you bring to the table.
Being clear on your personal brand in the organisation enables you to stand out, showcase your individual strengths, and differentiate yourself from colleagues with similar skill sets. In an era of digital connectivity, where first impressions are often formed online, a well-crafted personal brand also serves as your virtual introduction to peers, superiors, and potential employers.
This, in turn, enhances your influence within the organization and opens doors to new opportunities. Personal branding is not only about self-promotion but also about contributing positively to the workplace culture, creating a ripple effect that benefits both individual careers and organisational dynamics. In essence, investing in your personal brand is an investment in your professional success, as it empowers you to navigate the complexities of the modern workplace with confidence, resilience, and a distinct competitive edge.
"Elevating Your Personal Brand at Work" is a transformative course that not only imparts practical skills but also instils a mindset geared towards continuous self-improvement and professional success.
Course Summary
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About the Programme
The Elevating your Personal Brand within the organisation Programme has been designed for those who are looking to increase their presence, influence and visibility in the organisation and want to learn how to operate effectively in the organisational matrix. This course is especially beneficial for those who want to develop their career while helping their organisation grow and scale.
Benefits for the Individual and the Organisation:
- Develop skills necessary for role transitions
- Enable one's career growth
- Understanding key steps required to elevate and grow one's Personal Brand
- Personality, Self-awareness, authenticity, and emotional intelligence
- Getting clarity on one's values and goals and associated actions
- Improved collaboration between departments and cross-functional teams
- Increased performance and better retention
- Develop strong influencing, collaboration and networking skills
- Increased Visibility within the company
Session 1
Day One: Current Personal Brand vs Perception
Key themes include:
- Clear assessment and understanding of your current situation: Personal Brand you bring vs Perception by Others
- Clear understanding of your values and goals and how it relates to those at organisational level
- Deep dive into networking, collaboration and influencing
- Exploring having difficult conversations and transactional analysis.
Session 2
Day Two: Your Future Brand
Key themes include:
- Tools for increasing visibility in the organisation
- Identify current gaps between your current Brand (or lack of) and your desired Future Brand
- Concrete actions and future steps on how to Elevate and Promote one's Brand and Profile in the organisation.
Whilst this programme is not linked to a formal qualification, it will contribute to the delegate’s ongoing personal and professional development.
Darya Belsner
Tutor
Darya has over 12 years corporate senior leadership experience working in HR Tech industry supporting a variety of clients such as KMPG, Michael Page, Brunel and Bupa. She currently holds a Senior Director role in Operations working across EMEA, North America and APAC regions.
Throughout her career Darya has always been on the forefront of driving positive change and improving efficiency. She is known for her commercial diligence, operational insight and strong business acumen, effective cross-functional partnerships, strong project management skills, and clear communication are the pillars of Darya’s career success. This experience coupled with her unique approach to coaching now helps her clients unlock their potential, leverage their strengths, build better relationships and get long lasting results.
Our dedicated In-House Training team can work with you to create a tailored training course that creates an optimal learning experience. Our bespoke built training programmes are designed around your needs and allow you to meet the specific requirements of your business.
Click here to view our In-House Training services.
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