Choosing a Practical Social Media Training Course
So many mini-courses and blog posts online give you quick tips for navigating your way around social media platforms, creating compelling content, and timing your posting for optimal engagement. These are great for newcomers to the marketing sector or those looking to leverage new social media platforms to expand their business reach, but what about practitioners who know their stuff but want to take their social media game to the next level? Let us introduce our exciting CIM-approved Digital Marketing and Social Media Programme.
Digital Marketing and Social Media Programme
More than just practical social media training, this 4-day course will empower you to think strategically and tactically about your digital presence. Learn how to find and drive traffic to your social media platforms, nurture those prospects, and convert them into leads. Understand what’s working and what’s not by tracking and evaluating digital activity, ROI, and most importantly how to optimise based on performance.
- Understand social media platform management, strategic planning, and content creation
- Focus on brand awareness and digital campaign planning
- Discover audience profiling, segmentation, and targeting approaches
- Understand how to use customer journey mapping for optimal user experience
- Recognise current and emerging social media platforms and trends
- Explore paid social media advertising tactics
- Learn social media engagement and thought leadership strategies
- Refresh your knowledge of social media posting best practices
- Leverage social media influencers as part of your strategy
- Discover essential tools for social media practitioners, including scheduling and graphic creation tools
- Study analytics and optimisation best practices across the full digital journey
CIM-Approved Social Media Training Course
As you would expect from a Chartered Institute of Marketing Approved Study Centre, our practical social media training is led by experts who have decades of marketing experience. By providing quality education and guidance, these instructors help equip social media professionals with the skills and knowledge they need to be successful in today's complex and ever-changing digital landscape. Log into the virtual classroom to study from the comfort of your home office or workplace and learn valuable new social media skills in just four days. You will also have the opportunity to connect with other social media practitioners, network, and learn new strategies from like-minded peers.
